Insight UX is a research-driven, human-centered approach to design. We apply experience innovation, design thinking, and decades of expert knowledge to deliver comprehensive solutions to your customers and business.
Source: Andy Budd – Clearleft - Ignore UX at Your Peril
User happiness is measured by solving these 3 usability priciples: is the product useful, usable and delightful?
The Insight UX process uses many discovery methods such as user interviews, usability studies and early prototype testing to get to the heart of your customers needs. We then move into the design phase and use our talent, expertise and years of experience to deliver designs that meet your business needs and delight your customers all whiles staying true to your brand.
Understand opportunities, walk a mile in your customers’ shoes, analyze information and define goals.
Define the roadmap, and set a vision and measureable objectives.
Transform insights, apply empathy, and iterate on ideas through creative problem-solving.
Work with sales, marketing, and other business functions to deliver an end-to-end product.
Use customer feedback and data analysis to gauge success and identify new opportunities.
Great products are far more than just pretty.